Bluepencil home Development Model

Pricing that grows with the site

Three tiers, each including the ones before it. Start with a free 7-day Feasibility trial. No card details needed.

Free trial for 7 days

Feasibility

A first look at a site, before anything is measured.

[£ price] a month

or [£ price] a year

Start free 7-day trial

No card details needed

For planning applications

Outline

Preparing or negotiating an outline application.

[£ price] a month

or [£ price] a year

Choose Outline

Cancel at any time

Layout to plot pricing

Detailed Design

A layout exists and can be measured.

[£ price] a month

or [£ price] a year

Choose Detailed Design

Cancel at any time

Prices exclude VAT.

What each tier includes

A tick means the feature is available at that tier.

Features by tier
Feature Feasibility Outline Detailed Design
Land budget, landscape, roads and drainage✓✓✓
Capacity by character (Rural edge to Suburban)✓✓✓
Housing mix and density✓✓✓
Rough appraisal✓✓✓
Section 106 and CIL, with your own policy figures–✓✓
Full appraisal, benchmark land value and sensitivity–✓✓
Full typology and tenure mix–✓✓
Density tiles: work out the density of your own house types–✓✓
Land deal: what the landowner receives from a sale, option or promotion–✓✓
Itemised infrastructure, drainage and planting costs––✓
Cashflow, with Excel download––✓
Plot-by-plot sales pricing, phase by phase––✓
Open space management: council adoption or estate charge per home––✓
PDF reportsFeasibilityFeasibility and OutlineAll four, including Viability and Contributions
Confidence range±25% to ±15%±10% to ±7%±5% to ±3%

Councils and larger organisations

Need several users, or to pay by invoice? Get in touch and we'll arrange it with you.

Talk to us

Common questions

What happens at the end of the free trial?

Your trial simply ends. Nothing is charged, because we never asked for card details. To carry on, choose a tier and subscribe.

Can I move up a tier later?

Yes. Your saved sites carry across. Save each stage under its own name, such as Site F and Site O, so moving up never overwrites the earlier answer.

Can I cancel?

Yes, at any time from your account. You keep access until the end of the period you've paid for.

Can my council or organisation pay by invoice?

Yes. Councils and other organisations can pay by invoice instead of by card. Contact us and we'll set it up.

Are the council policy figures correct for my area?

The figures loaded for each council are illustrative defaults. Each one shows "Default — not verified" until you confirm it against the council's adopted policy, and reports say which figures were checked.

Is my site data private?

Yes. Your sites are visible only to you. [Confirm details once the online version and privacy policy are finished.]